OVERVIEWFor Zen Flora, the client wanted a brand identity that felt cozy, soft, and feminine. The goal was to capture a floral shop experience that was both welcoming and elegant, while reflecting a natural and organic spirit.
STORY TELLING & CREATIVITYI drew inspiration from the client’s vision and translated it into a minimal yet expressive design system. The centerpiece of the identity is a hibiscus flower, chosen for its symbolism of delicate beauty, love, and positive energy. The design balances a clean, organic aesthetic with warmth and intimacy, mirroring the atmosphere of a floral boutique.
MY CONTRIBUTION
- Designed the brand identity, creating a minimal and feminine visual system
- Crafted the hibiscus flower symbol to embody the shop’s essence and values
- Built moodboards and design directions to align with the client’s desired cozy and elegant aesthetic
- Delivered a final brand design package that visually captured the story of Zen Flora as a soft, welcoming floral shop