TH EXPERIENTIAL                    TH EXPERIENTIAL                    TH EXPERIENTIAL                    TH EXPERIENTIAL                    TH EXPERIENTIAL                    TH EXPERIENTIAL DOVE X US OPEN 2025
PROBLEM
Dove wanted to bring its Body Confident Sport Program to the US Open in a way that reached young female athletes, drove engagement, and stayed true to its mission of empowerment and confidence. The challenge was making the activation stand out in a crowded, high-profile event.

INSIGHT
Fans connect best when they can participate in experiences that tie directly to brand purpose. Interactive, shareable moments create stronger emotional impact than static branding.

STRATEGY
Build a purpose-driven experience zone at the US Open that empowered young athletes, highlighted Dove’s mission, and generated organic reach through hands-on and social-first activations.

EXECUTION
  • Created interactive zones including a giant tennis ball signing wall, branded product displays, and photo moments
  • Wove Dove’s mission into every element of the activation
  • Featured athlete partnerships with Venus Williams and Emma Navarro to boost visibility
  • Designed assets for TikTok and Instagram to extend the experience beyond the venue

RESULTS
  • 7,000+ attendees engaged
  • 50,000+ photos generated across social platforms
  • 2,850 bracelets and 2,950 lanyards distributed alongside Dove products
  • Strong brand amplification through live and digital engagement

MY CONTRIBUTION
  • Worked on the recap and one-pager that summarized the activation
  • Highlighted key metrics and outcomes for client reporting
  • Structured the deliverable into a clear and visual format to communicate the impact

F1 × i2c (MASTERCARD) MIAMI 2025
OVERVIEW
For the Miami Grand Prix, Mastercard and i2c wanted an activation that went beyond static branding and gave fans a more immersive, memorable experience.

MY CONTRIBUTION

  • Produced AI-generated mockups of booth concepts using NanoBanana
  • Built moodboards inspired by current experiential and cultural trends
  • Proposed activation activities that tied directly to F1 culture and Mastercard’s positioning
  • Developed tiered price planning to present scalable options for the booth design
  • Contributed to client-facing decks, translating ideas into visuals and clear activation concepts