OVERVIEW
As a Digital Strategy Intern at Tero Entertainment, I contributed to digital marketing campaigns for media, tourism, and pharma clients. My work centered on campaign analysis, KPI tracking, and cross-team coordination to improve performance and streamline operations.
MY CONTRIBUTION
-
Led performance analysis of AI-driven campaigns, resulting in a 15% lift in engagement, a 58.8% boost in conversions, and a 21.7% ROI improvement
-
Coordinated asset trafficking and sample delivery across digital, sales, and production teams to keep campaigns on track
-
Supported monthly business reviews and town halls, preparing KPI dashboards and slide decks that communicated campaign outcomes to leadership