TH EXPERIENTIAL DOVE X US OPEN 2025
PROBLEM
Dove wanted to bring its Body Confident Sport Program to the US Open in a way that reached young female athletes, drove engagement, and stayed true to its mission of empowerment and confidence. The challenge was making the activation stand out in a crowded, high-profile event.

INSIGHT
Fans connect best when they can participate in experiences that tie directly to brand purpose. Interactive, shareable moments create stronger emotional impact than static branding.

STRATEGY
Build a purpose-driven experience zone at the US Open that empowered young athletes, highlighted Dove’s mission, and generated organic reach through hands-on and social-first activations.

EXECUTION
  • Created interactive zones including a giant tennis ball signing wall, branded product displays, and photo moments
  • Wove Dove’s mission into every element of the activation
  • Featured athlete partnerships with Venus Williams and Emma Navarro to boost visibility
  • Designed assets for TikTok and Instagram to extend the experience beyond the venue

RESULTS
  • 7,000+ attendees engaged
  • 50,000+ photos generated across social platforms
  • 2,850 bracelets and 2,950 lanyards distributed alongside Dove products
  • Strong brand amplification through live and digital engagement

MY CONTRIBUTION
  • Worked on the recap and one-pager that summarized the activation
  • Highlighted key metrics and outcomes for client reporting
  • Structured the deliverable into a clear and visual format to communicate the impact

F1 × i2c (MASTERCARD) MIAMI 2025
OVERVIEW
For the Miami Grand Prix, Mastercard and i2c wanted an activation that went beyond static branding and gave fans a more immersive, memorable experience.

MY CONTRIBUTION

  • Produced AI-generated mockups of booth concepts using NanoBanana
  • Built moodboards inspired by current experiential and cultural trends
  • Proposed activation activities that tied directly to F1 culture and Mastercard’s positioning
  • Developed tiered price planning to present scalable options for the booth design
  • Contributed to client-facing decks, translating ideas into visuals and clear activation concepts

    RUNGCHA      








    OVERVIEWRungCha is a personal venture I created as a way to explore sustainable product design, brand storytelling, and cultural identity. The brand focuses on tea inspired by Thai and Taiwanese traditions, with an emphasis on organic ingredients, circular design, and reusable materials.

    STORYTELLING & CREATIVITYRungCha was born from my interest in blending heritage with modern sustainability. I wanted every element to tell a story:
    • Packaging inspired by natural textures and everyday rituals
    • Reusable cotton tea bags threaded with crystals, meant to be repurposed after their tea life into soap holders or closet diffusers
    • Brand voice rooted in slow living, wellness, and cultural connection, bridging East Asian tea culture with a contemporary New York audience

    BRAND IDENTITY & CONTENT STRATEGY 
    • Designed the brand identity: logo, visuals, and aesthetic direction that felt artisanal yet modern
    • Created packaging mockups that balanced minimal design with storytelling about origins and sustainability
    • Built content concepts for social media, showcasing rituals around brewing, reusing tea bags, and connecting with community
    • Experimented with product prototypes, testing materials like unbleached cotton and bead-threaded reusable bags
    • Developed the brand’s story arc, positioning RungCha as more than tea, as a lifestyle rooted in creativity, ritual, and responsibility

    NESTSEEKERS INTERNATIONAL


















    OVERVIEW
    During my internship with Nest Seekers, I worked with top luxury real estate agents to design and execute digital marketing strategies that would expand reach, increase engagement, and strengthen brand presence across multiple platforms.

    MY CONTRIBUTION
    • Developed social media campaigns tailored to high-end listings, using platform-specific strategies across 9 channels
    • Designed and tested interactive content such as reels and engagement-driven stories to capture non-followers
    • Curated targeted email lists and supported personalized outreach campaigns to connect with high-intent buyers
    • Assisted in analyzing performance data to identify patterns in reach and engagement, adjusting content accordingly
    • Collaborated on deck-building and content calendars that aligned with property launches and seasonal market trends
    SNACC.FIT                          








    OVERVIEW
    Snacc Fit is a wellness brand focused on healthy snack solutions. As a Digital Marketing and Strategy Intern, I worked with the team to strengthen brand presence, engage the community, and streamline campaign reporting.

    MY CONTRIBUTION
    • Monitored campaign KPIs to track performance and supported incentive programs that increased community engagement
    • Maintained and organized an asset and outreach database of 1,200+ contacts, streamlining content and sample requests
    • Collaborated with marketing, creative, and customer teams to build monthly briefs and tactical plans
    • Prepared performance reports and presentations to highlight outcomes and inform next steps for campaigns

    TERO ENTERTAINMENT  
       
    OVERVIEW
    As a Digital Strategy Intern at Tero Entertainment, I contributed to digital marketing campaigns for media, tourism, and pharma clients. My work centered on campaign analysis, KPI tracking, and cross-team coordination to improve performance and streamline operations.

    MY CONTRIBUTION
    • Led performance analysis of AI-driven campaigns, resulting in a 15% lift in engagement, a 58.8% boost in conversions, and a 21.7% ROI improvement
    • Coordinated asset trafficking and sample delivery across digital, sales, and production teams to keep campaigns on track
    • Supported monthly business reviews and town halls, preparing KPI dashboards and slide decks that communicated campaign outcomes to leadership