TH EXPERIENTIAL                    TH EXPERIENTIAL                    TH EXPERIENTIAL                    TH EXPERIENTIAL                    TH EXPERIENTIAL                    TH EXPERIENTIAL DOVE X US OPEN 2025
PROBLEM
Dove wanted to bring its Body Confident Sport Program to the US Open in a way that reached young female athletes, drove engagement, and stayed true to its mission of empowerment and confidence. The challenge was making the activation stand out in a crowded, high-profile event.

INSIGHT
Fans connect best when they can participate in experiences that tie directly to brand purpose. Interactive, shareable moments create stronger emotional impact than static branding.

STRATEGY
Build a purpose-driven experience zone at the US Open that empowered young athletes, highlighted Dove’s mission, and generated organic reach through hands-on and social-first activations.

EXECUTION
  • Created interactive zones including a giant tennis ball signing wall, branded product displays, and photo moments
  • Wove Dove’s mission into every element of the activation
  • Featured athlete partnerships with Venus Williams and Emma Navarro to boost visibility
  • Designed assets for TikTok and Instagram to extend the experience beyond the venue

RESULTS
  • 7,000+ attendees engaged
  • 50,000+ photos generated across social platforms
  • 2,850 bracelets and 2,950 lanyards distributed alongside Dove products
  • Strong brand amplification through live and digital engagement

MY CONTRIBUTION
  • Worked on the recap and one-pager that summarized the activation
  • Highlighted key metrics and outcomes for client reporting
  • Structured the deliverable into a clear and visual format to communicate the impact

F1 × i2c (MASTERCARD) MIAMI 2025
OVERVIEW
For the Miami Grand Prix, Mastercard and i2c wanted an activation that went beyond static branding and gave fans a more immersive, memorable experience.

MY CONTRIBUTION

  • Produced AI-generated mockups of booth concepts using NanoBanana
  • Built moodboards inspired by current experiential and cultural trends
  • Proposed activation activities that tied directly to F1 culture and Mastercard’s positioning
  • Developed tiered price planning to present scalable options for the booth design
  • Contributed to client-facing decks, translating ideas into visuals and clear activation concepts

    NESTSEEKERS INTERNATIONAL                                   NESTSEEKERS INTERNATIONAL                                   NESTSEEKERS INTERNATIONAL                                  NESTSEEKERS INTERNATIONAL                               NESTSEEKERS INTERNATIONAL


















    OVERVIEW
    During my internship with Nest Seekers, I worked with top luxury real estate agents to design and execute digital marketing strategies that would expand reach, increase engagement, and strengthen brand presence across multiple platforms.

    MY CONTRIBUTION
    • Developed social media campaigns tailored to high-end listings, using platform-specific strategies across 9 channels
    • Designed and tested interactive content such as reels and engagement-driven stories to capture non-followers
    • Curated targeted email lists and supported personalized outreach campaigns to connect with high-intent buyers
    • Assisted in analyzing performance data to identify patterns in reach and engagement, adjusting content accordingly
    • Collaborated on deck-building and content calendars that aligned with property launches and seasonal market trends
    SNACC.FIT                                      SNACC.FIT                                              SNACC.FIT                                            SNACC.FIT                                            SNACC.FIT                                            SNACC.FIT                                  








    OVERVIEW
    Snacc Fit is a wellness brand focused on healthy snack solutions. As a Digital Marketing and Strategy Intern, I worked with the team to strengthen brand presence, engage the community, and streamline campaign reporting.

    MY CONTRIBUTION
    • Monitored campaign KPIs to track performance and supported incentive programs that increased community engagement
    • Maintained and organized an asset and outreach database of 1,200+ contacts, streamlining content and sample requests
    • Collaborated with marketing, creative, and customer teams to build monthly briefs and tactical plans
    • Prepared performance reports and presentations to highlight outcomes and inform next steps for campaigns

    TERO ENTERTAINMENT                                TERO ENTERTAINMENT-BANGKOK,THAILAND                                TERO ENTERTAINMENT-BANGKOK,THAILAND
    OVERVIEW
    As a Digital Strategy Intern at Tero Entertainment, I contributed to digital marketing campaigns for media, tourism, and pharma clients. My work centered on campaign analysis, KPI tracking, and cross-team coordination to improve performance and streamline operations.

    MY CONTRIBUTION
    • Led performance analysis of AI-driven campaigns, resulting in a 15% lift in engagement, a 58.8% boost in conversions, and a 21.7% ROI improvement
    • Coordinated asset trafficking and sample delivery across digital, sales, and production teams to keep campaigns on track
    • Supported monthly business reviews and town halls, preparing KPI dashboards and slide decks that communicated campaign outcomes to leadership