Fiona Chen

SNACC.FIT

Internship

Snacc Fit is a wellness brand built around healthy snacking. As a digital marketing intern, I worked across the operational and creative sides of the marketing function, which, in a small brand, means those two sides are essentially the same job

A lot of the work was infrastructure: maintaining and organizing a database of 1,200+ contacts to keep content distribution and sample requests from becoming chaos, building monthly briefs with the marketing, creative, and customer teams, and preparing performance reports that actually told the team something useful rather than just recapping what already happened.

The throughline was keeping things tight enough that the brand could move quickly. Monitored campaign KPIs, supported incentive programs that drove community engagement, and made sure the reporting was clear enough to inform what came next, not just document what had passed.