RUNGCHA                    RUNGCHA                    RUNGCHA                     RUNGCHA                    RUNGCHA                    RUNGCHA                    RUNGCHA                    RUNGCHA                    RUNGCHA                    RUNGCHA  








OVERVIEWRungCha is a personal venture I created as a way to explore sustainable product design, brand storytelling, and cultural identity. The brand focuses on tea inspired by Thai and Taiwanese traditions, with an emphasis on organic ingredients, circular design, and reusable materials.

STORYTELLING & CREATIVITYRungCha was born from my interest in blending heritage with modern sustainability. I wanted every element to tell a story:
  • Packaging inspired by natural textures and everyday rituals
  • Reusable cotton tea bags threaded with crystals, meant to be repurposed after their tea life into soap holders or closet diffusers
  • Brand voice rooted in slow living, wellness, and cultural connection, bridging East Asian tea culture with a contemporary New York audience

BRAND IDENTITY & CONTENT STRATEGY 
  • Designed the brand identity: logo, visuals, and aesthetic direction that felt artisanal yet modern
  • Created packaging mockups that balanced minimal design with storytelling about origins and sustainability
  • Built content concepts for social media, showcasing rituals around brewing, reusing tea bags, and connecting with community
  • Experimented with product prototypes, testing materials like unbleached cotton and bead-threaded reusable bags
  • Developed the brand’s story arc, positioning RungCha as more than tea, as a lifestyle rooted in creativity, ritual, and responsibility


MARIA PET FOOD (TERO ENTERTAINMENT)                            MARIA PET FOOD (TERO ENTERTAINMENT)                           MARIA PET FOOD (TERO ENTERTAINMENT)            

















OVERVIEW + MY CONTRIBUTION
During my internship at MARIA Pet Food, I leveraged advanced AI tools to develop dynamic, fully AI-generated social media content that captured the brand's essence. Using ChatGPT's DALL-E, Gemini, Runway AI, and Adobe Firefly, I crafted visually appealing posts, seamlessly blending animation and editing to engage our audience. Each piece was meticulously designed to highlight MARIA’s commitment to quality pet nutrition, from vibrant visuals to motion graphics that brought product benefits to life. This approach allowed for a cohesive and innovative content strategy, effectively enhancing MARIA’s digital presence with engaging, modern storytelling techniques. 
BONSAI                    BONSAI                    BONSAI                    BONSAI                    BONSAI FLORAL SHOP BRAND CONCEPT + BRAND IDENTITY OVERVIEW For this local floral store concept, the client envisioned a minimalistic, elegant, and meaningful brand identity. The goal was to create a design that reflected the essence of bonsai trees while capturing the refined atmosphere of a boutique floral business.


STORY TELLING & CREATIVITYI drew inspiration from the symbolism of bonsai trees, which represent harmony, health, and prosperity. To bring this vision to life, I began with a hand-sketched symbol inspired by Japanese Ikebana. That sketch was refined in Procreate and later developed into a series of simple yet impactful logos in Adobe Illustrator. The final design embodies the delicate balance and refined beauty of bonsai, aligning seamlessly with the client’s request for minimalism and meaning.

MY CONTRIBUTION
  • Created initial sketches inspired by Ikebana and refined them digitally
  • Designed a series of logo concepts with a clean, minimal aesthetic
  • Used Procreate and Adobe Illustrator to develop the final identity system
  • Delivered a cohesive branding package that expressed harmony, prosperity, and elegance through design

ZEN FLORA                           ZEN FLORA                               ZEN FLORA                               ZEN FLORA                               ZEN FLORA                               ZEN FLORA                              ZEN FLORA       FLORAL SHOP BRAND CONCEPT + BRAND IDENTITY

OVERVIEWFor Zen Flora, the client wanted a brand identity that felt cozy, soft, and feminine. The goal was to capture a floral shop experience that was both welcoming and elegant, while reflecting a natural and organic spirit.

STORY TELLING & CREATIVITYI drew inspiration from the client’s vision and translated it into a minimal yet expressive design system. The centerpiece of the identity is a hibiscus flower, chosen for its symbolism of delicate beauty, love, and positive energy. The design balances a clean, organic aesthetic with warmth and intimacy, mirroring the atmosphere of a floral boutique.
MY CONTRIBUTION
  • Designed the brand identity, creating a minimal and feminine visual system
  • Crafted the hibiscus flower symbol to embody the shop’s essence and values
  • Built moodboards and design directions to align with the client’s desired cozy and elegant aesthetic
  • Delivered a final brand design package that visually captured the story of Zen Flora as a soft, welcoming floral shop

CREATIVE FREELANCE WORK                                CREATIVE FREELANCE WORK                                CREATIVE FREELANCE WORK                                CREATIVE FREELANCE WORK









DESIGN AND BRANDING PROJECTSAlongside my academic and internship work, I have taken on freelance projects that allowed me to apply creative strategy and design to real businesses. These projects ranged from branding to pitch deck design, giving me experience in tailoring visual communication to fit unique client needs.

STORYTELLING & CREATIVITYMy freelance work was about more than just visuals, it was about aligning design choices with business strategy. I translated client visions into identities, presentations, and deliverables that communicated clearly and looked polished.


BRAND IDENTITY & CONTENT STRATEGY 
  • Collaborated with small businesses and entrepreneurs to design logos and branding systems
  • Redesigned business proposals and pitch decks, making them visually compelling and easier to follow
  • Built visual identities that captured client goals and translated them into recognizable design elements
  • Balanced aesthetic design with strategic clarity, ensuring every deliverable served both brand storytelling and business objectives.