ABOUT
Creative strategist with a systems mindset.
I work across creative strategy, design research, and knowledge systems, bringing structure to complex information and turning it into clear direction, ideas, and execution.
My experience spans brand strategy, campaign optimization, consumer insights, experiential strategy, and marketing analytics across food & beverage, wellness, beauty, entertainment, and lifestyle brands. I graduated with Honors from Parsons School of Design and am pursuing an M.S. in Information & Knowledge Strategy at Columbia University.
HOW I WORK
STRATEGY
Brand Strategy · Marketing Strategy · Go-to-Market Planning · Consumer Segmentation · Experiential Strategy
RESEARCH
Consumer Insights · Behavioral Research · Journey Mapping · Cultural & Competitive Research · Data Analysis
SYSTEMS
Knowledge Systems · Measurement Frameworks · KPI Analysis · Performance Reporting · AI Workflows
EXECUTION
Campaign Optimization · Creative Development · Pitch Development · Cross-Functional Collaboration · Stakeholder Management
EDUCATION
COLUMBIA UNIVERSITY
M.S. Information & Knowledge StrategyFall 2026 · New York
PARSONS SCHOOL OF DESIGN
BBA Strategic Design & Management2022-2026 · New York
Graduated with Honors · Dean's List · Selected for Parsons' Outstanding Student Work Cover Publication
View details HERE